Famously known for their QWERTY keypad, Blackberry has made a name for itself back in the early 2000’s and was once the King of Business Phones for professionals who wanted to be taken seriously. In 2003 when the smartphones were introduced, Blackberry was overthrown by Android and Apple and well… that escalated quickly.
“RIM was the leading mobile Smartphone operating system in the U.S. in December 2009 with 41.6 percent share of U.S. Smartphone devices.” Data from comscore.com
Blackberry, formerly known as Research in Motion back in the older days on the smartphone platform market share, has fallen from $230 to less than $9 and has continuously dropped since then.
Today, Blackberry has recovered from its downfall and is now, as they say, making a comeback under the management of CEO John Chen. Redefining the company, John Chen used its sales from the boom of Blackberry handsets to invest in a new venture aside from hardware business. Years later after draining on the lead, Blackberry has been dialing up to something new- and apparently, very useful nowadays.
Approaching as a software company, Blackberry is focusing on security products and infotainment software in the automotive world. Customers include Ford, Toyota, Fiat Chrysler, GM and Honda. Adding to the list, Blackberry has recently signed its partnership with auto parts company, Delphi.
“The company reported revenue of $249 million, which shattered analyst’s expectations of $220 million, according to published reports. The surge was led by record software revenue, which came in at $996 million, a year-over-year increase of 26 percent. The company also reported record gross margins of 76 percent up from 67% last quarter and 62% a year ago.” From techcrunch.com