Businesses have traditionally run on two types of technology platforms, analytical and transactional. But neither was designed to handle the increasingly complex sequence of real-time interactions required by today’s business applications. As a result, leading businesses are quickly moving toward a new third kind of platform – the “system of engagement” – especially for their customer-facing apps.
In this whitepaper, IDC shares their study of the business value of Couchbase’s system of engagement – the NoSQL Engagement Database. After analyzing seven organizations across six industries, IDC found that Couchbase customers experienced, on average:
• $67,487 in benefits per year per Couchbase database
• 274% five-year ROI
• 7 month time to payback
• 19% faster new development cycles
• 40% faster response times
• $5.41M in additional revenue per year
• 37% more efficient database management
IDC provides in-depth analysis of their Engagement Database study along with an overview of the fast-growing dynamic data management systems (DDMS) market that Couchbase belongs to.