Tech giant Google is acquiring the GIF search tool Tenor, with plans to integrate their platform keyboard into their apps and other software. The company announced the acquisition via blog post, saying “We’ve continued to evolve Google Images to meet both of these needs, and today we’re bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS and desktop.”
Google also states that Tenor will still operate as a separate brand. Tenor provides GIF search keyboards to apps and smartphones, amassing over 12 billion searches every month. Tenor’s extensive library could help expand search results for both Google Images and Gboard.
The acquisition comes as another move by Google in their push to include GIFs in their search platforms and other services, after testing out their AR tech that inserts objects into GIF s and videos.