When today’s customers have ever-higher expectations, businesses must reshape how they think. But the logic underpinning traditional manufacturing doesn’t give them the agility and insights they need. The Manufacturer Industry 4.0 UK Readiness Report explores the solution: Big Data and advanced analytics. Real-time insights into performance and customer behaviour will enable businesses to speed up innovation and open up new markets through increased customisation and interconnectivity of products. The ‘fourth industrial revolution’ is set to fundamentally change the manufacturing industry.