Snapchat announced about the testing of its new feature which will help users to search a product on Amazon.
According to the company, they have started the experiment of Visual Search feature this week. Users need to focus the camera on a specific thing such as shoes, bags, and devices. The app can also trace a barcode then users will need to press and hold on the camera screen to begin. After the recognition of the barcode or product, an Amazon card will show on-screen and surfacing a link for the item that has been scanned if it is available on Amazon. Subscribers will have to select the product then proceed to the purchasing or keep browsing.
Snap Inc. stated to their post “Snapchat has always been the fastest way to communicate, and now it’s the fastest way to shop!”
The new feature will roll out slowly and the company confirmed that they want to announce the release date of it.