In an effort to expand its creative content, Snapchat is planning to add more of the popular AR filters to the app with the help of outside developers. First reported by Mashable, the app will include creator content to its main lens offerings.
Previously they had exclusively featured lenses made by the company itself, but just last year launched Lens Studio for those interested in developing their own filters. Creators who want their work to be featured will have to agree to a “Creator Boosts” program from where their lenses could be selected. Those whose filters are chosen will not be paid nor will their lenses be branded but their featured filter will provide users with their information for exposure.