The mobile landscape is rapidly evolving. For marketers new to mobile, it can be a challenge to dive into this dynamic world filled with acronyms, vendors and new technologies. There’s so much to learn, and so little time.
But there is one constant: A thoughtful and well-executed user acquisition strategy is essential to success.
Fortunately, even if you’re coming from a non-mobile background, user acquisition (UA) is a fairly easy concept to understand. Simply put, it’s the process of getting new users for your app.