According to the blog post on Google, the company is planning to start testing ad pods-two ads stacked back to back.
The two ads stacked back-to-back feature will give the subscribers option to skip automatically the ads to the content that they think it is not the right ad. The user will watch two ads per video, but the company noted that it was a calculated up to 40 percent fewer interrupted by ads later.
Khushbu Rathi, Product Manager in Video Ads, said “Early experiment results also show an 8-11 percent increase in unique reach and a 5-10 percent increase in frequency for advertisers, with no impact to Brand Lift metrics.” The company added “This new experience, launching on desktop this year then followed by mobile and TV screens, aims to accommodate viewer preferences while continuing to help advertisers connect with their most important audiences.”
The new experience started rolling out in iOS, Android, and desktop.