The travel industry is changing. New low-cost carriers are challenging established airlines, consumers are demanding higher visibility into pricing, and more than ever, mobile devices are being used to research those options. With greater insight comes greater expectations, and consumers are demanding more from their travel providers. They want clear real-time information about their flights, more streamlined check-in, and better travel experiences. The entire travel sector has to adapt, but for airlines, it’s crucial. The way forward requires the ability to:
• Easily share data
• Forge new partnerships
• Create experiences to meet both industry and consumer demand
Like in so many other industries today, these challenges are best met through application programming interfaces (APIs).