Ex Snapchat India head Durgesh Kaushik appointed by CoinBase to lead market growth strategies

Cindrella Kashyap
Cindrella Kashyap May 3, 2022
Updated 2022/05/03 at 8:11 AM
Durgesh Kaushik
Durgesh Kaushik. Source- economictimes.indiatimes.com
Durgesh Kaushik
Durgesh Kaushik. Source- economictimes.indiatimes.com

Cryptocurrency company CoinBase has brought in former head of Snapchat India, Durgesh Kaushik, into their team. Kaushik will now serve as Senior Director for Market Expansion to help the Nasdaq-listed cryptocurrency exchange expand its reach in the emerging markets, including India.

CoinBase announced its official entry into the Indian market a few weeks ago. Kaushik will be starting his role on May 9 and will help to scale the operations of the crypto firm in India. He will also look over the entry of the company into other regions like the Americas, Europe, Asia Pacific, the Middle East and Africa.

Durgesh Kaushik is joining CoinBase after leading strong business turnaround for Snapchat in India. Apart from Snapchat, Kaushik has also worked in some remarkable firms including local delivery platform Dunzo and the very well known social media platform Facebook.

Source- Coinbase

The VP of international, Business Development and Partnerships at CoinBase, Nana Murugesan, said in a statement that the team is very excited to confirm that Durgesh Kaushik is joining CoinBase on May 9 as their Senior Director for Market Expansion. He added that Kaushik’s appointment to the particular global leadership role is an essential step towards the firm’s entry in India and their mission to increase economic freedom globally.

Furthermore, Murugesan commented that apart from his initial focus on CoinBase’s launch in India, Kaushik will also be able to use his extensive experience and support the firm’s entry into several other markets like APAC, EMEA and the Americas as part of their global expansion plan.

During early April, CoinBase had announced the launch of its services in India. And according to the announcement, the services allowed trading upto 157 crypto assets and also supported the ability to purchase cryptocurrencies in both Indian currency and UPI. However the National Corporation of India (NPCI) refused to recognise its UPI-linked Crypto buying feature, due to which CoinBase had to suspend UPI payment support within days.

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