Instagram on Thursday announced the launch of its Creator Lab in India at an event in Mumbai. The creator-focused educational resource will feature popular Instagram users from India. It will be available in English and Hindi, with captions in five other languages. The tech giant has also announced the launch of three new features on the photo and video sharing platform. This is for increasing engagement on the platform via stories, direct messages (DMs) and notes. It will also highlight recent features that are already rolling out to users.
Instagram Creator Lab Launched in India
The Creator Lab is a part of the Born on Instagram programme that was launched in 2019. It will offer resources for content creators in India, according to the company. Content from other creators will be the source for the Creator Lab. This is according to details shared by Paras Sharma, Director (Global Partnerships), Meta India.
The Instagram Creator Lab will include content from 14 creators across the country. They will share insights and strategies for aspiring creators, and the content will be available in Hindi and English. Meta will also provide captions in Bengali, Hindi, Kannada, Malayalam, Tamil, and Telugu.
The first feature that Instagram launched is called Comments in Stories. It allows one to comment on a user’s stories, which are visible to other users. The company recently allowed users to leave comments on posts and reels that would only be visible to their followers. The Comments in Stories feature expands on the same functionality.
These comments will disappear 24 hours after a user posts the story. However, if a user adds a story to their Highlights, then the comments will remain visible. Instagram also says it will allow users to turn off the comments feature on stories.
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