LinkedIn Adds New Custom CTA Buttons on LinkedIn Premium Member Profiles

the introduction of custom CTA buttons is a welcome addition to the LinkedIn platform. For Premium members, it offers an opportunity to stand out from the crowd, showcase their skills and services, and drive more conversions.

Ridha Fathima
Ridha Fathima April 26, 2023
Updated 2023/04/26 at 4:03 PM

LinkedIn, the world’s largest professional networking site, has recently introduced new custom Call-to-Action (CTA) buttons for Premium members. This new feature allows members to add up to five custom CTA buttons on their profile, providing an opportunity to drive more engagement and conversions on their page. These new CTA buttons offer a range of options to choose from, including ‘Contact Me’, ‘Book Now’, ‘Learn More’, ‘Register’, ‘Sign Up’, and ‘Visit Website’. Members can also add their own personalized text for each button, making it more relevant and engaging to their target audience.

This is a significant development for Premium members, as it offers them a chance to enhance their professional brand and increase their visibility on the platform. With more than 740 million members worldwide, LinkedIn has become a crucial tool for professionals looking to establish their personal and business brand. The new CTA buttons offer an easy way to connect with potential clients, customers, and employers. One of the key benefits of the new CTA buttons is that they enable members to showcase their products and services more effectively. For example, if a member runs a coaching business, they can add a ‘Book Now’ button to their profile, encouraging potential clients to book a coaching session. Similarly, if a member has a blog or podcast, they can add a ‘Visit Website’ button to drive traffic to their site. Another advantage of the new CTA buttons is that they allow members to measure the success of their profile more effectively. By tracking the number of clicks and conversions for each button, members can gain valuable insights into which CTAs are resonating with their target audience. This data can be used to refine and optimize their profile, ensuring that it is always relevant and engaging.

How to Use Custom CTA Buttons on Your Company Page

Furthermore, the new CTA buttons offer a seamless user experience, making it easy for members to engage with the content they are interested in. With just one click, users can take action, whether that is booking an appointment, signing up for a newsletter, or visiting a website. This convenience is likely to encourage more users to engage with Premium member profiles, resulting in increased engagement and conversions. Overall, the introduction of custom CTA buttons is a welcome addition to the LinkedIn platform. For Premium members, it offers an opportunity to stand out from the crowd, showcase their skills and services, and drive more conversions. For users, it provides a seamless experience, making it easy to engage with the content that matters to them. As LinkedIn continues to evolve, it is clear that these new features will play an increasingly important role in helping professionals connect and succeed on the platform.

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