Netflix is partnering with Microsoft for its new ad-supported tier

Sharanya Sinha
Sharanya Sinha July 14, 2022
Updated 2022/07/14 at 3:54 PM

Netflix is partnering with Microsoft for its new ad-supported tier. According to a statement released by Netflix on Wednesday, Microsoft will be a part of its forthcoming ad-supported streaming service. After launching the less expensive alternative, the streaming service claims that Microsoft will become its “global advertising technology and sales partner.”It’s still extremely early, and there are many issues to be resolved, says Netflix COO Greg Peters in the article. But our long-term objective is obvious. More options for consumers and superior brand experiences for marketers on linear TV. We’re eager to collaborate with Microsoft to launch this new service.

The firm claims that marketers would collaborate with Microsoft to introduce advertisements to the Netflix ecosystem in a blog post on its website. According to Mikhail Parakhin, Microsoft’s head of online experiences, “Today’s announcement also supports Microsoft’s approach to privacy, which is built on protecting customers’ information.” Microsoft is apparently considering adding advertisements to free-to-play Xbox games in addition to Netflix. A lower, ad-supported tier was originally suggested by Netflix in May, and it was later confirmed last month. Although Netflix hasn’t provided an official launch date, the tier is expected to be made accessible to users by the end of 2022.

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After the business disclosed a decline in members for the first time in a decade last quarter, peaking at 222 million globally, word of Netflix’s ad-supported tier spread. To help counteract a drop in users and income, the corporation is also looking into live streaming and measures to crack down on password-sharing. Choosing Microsoft remembers the two of them working closely together on streaming product releases. The Xbox 360 was the first console to include HD Netflix streaming software, and the first version of Watch Instantly, which streamed largely B-movies, used Microsoft’s Silverlight technology to serve video rather than the more popular Flash Player until it was replaced by HTML5.

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