Parallel reality tech at airport

Arathi Nair
Arathi Nair June 21, 2022
Updated 2022/06/21 at 9:00 PM

On the 29th of this month, the Parallel Reality technology that was first demonstrated in 2020 will be made public at the Detroit Metropolitan Airport in the United States.

Delta Air Lines debuted a ground-breaking technology named “Parallel Reality” at CES two years ago. On a single digital screen, up to 100 travelers could look at content tailored to their particular journey at the same time. Essentially, allowing each passenger to simultaneously view their schedules on a single display, making the entire airplane boarding experience unique.

Customers who opt in to the Parallel Reality beta screen experience will see personalized flight and navigation information while standing next to dozens of other travelers. We can expect the technology to work with more than 100 individuals at once in the near future, however this has not been confirmed.

According to the Misapplied Sciences website: “Parallel Reality Displays are enabled by a new pixel that has unprecedented capabilities. These pixels can simultaneously project up to millions of light rays of different colors and brightness. Each ray can then be software-directed to a specific person.”

Parallel reality

This technology does not require glasses or any other hi-fi gear to work; it may be experienced with just your eyes. Users were instructed to stand in front of various statues popular in various countries during the CES demo. As a result, a person standing near the Eiffel Tower statue could see information about Paris, restaurants, and his aero plane boarding schedules.

The technology has applications in a variety of fields. On streets, malls, and airports, the screen can be utilized for advertising, entertainment, marketing, and other uses.

Ranjan Goswami, SVP of customer experience at Delta says “This technology truly must be seen to be believed. We can’t wait for customers to experience the ease and convenience it can bring to their journeys, especially when paired with the wayfinding and personalization capabilities of the Fly Delta app”

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