Reels Bonus Program Paused by Meta While It Creates a New Ad Income Share System

Meta is hoping to incentivize more creators to create high-quality Reels content and attract a larger audience.

Ridha Fathima
Ridha Fathima March 12, 2023
Updated 2023/03/12 at 6:23 PM

Meta, formerly known as Facebook, has been making significant changes to its platform in recent years to prioritize video content and compete with other popular video-sharing platforms like TikTok and YouTube. As part of this effort, Meta has launched a new feature called Reels, which allows users to create short-form video content that can be shared across the platform. In a recent announcement, Meta revealed that it would be pausing its Reels bonus program as it develops a new ad revenue share system. The Reels bonus program was introduced in November 2021 to incentivize creators to create and share Reels content on the platform. Under the program, creators were able to earn bonuses based on the number of views and engagement their Reels received. However, Meta has decided to pause the program as it works on a new ad revenue share system that will provide creators with a more sustainable source of income.

According to Meta, the new ad revenue share system will provide creators with a share of the revenue generated from ads that appear alongside their Reels content. This is similar to the revenue share system used by YouTube and other video-sharing platforms, which allows creators to earn a percentage of the advertising revenue generated by their content. By providing creators with a share of the advertising revenue generated by their content, Meta is hoping to incentivize more creators to create high-quality Reels content and attract a larger audience. This, in turn, will make Reels a more competitive platform in the video-sharing market and help Meta compete with other popular platforms like TikTok. While the Reels bonus program has been paused, Meta is still encouraging creators to continue creating and sharing Reels content on the platform. In a statement, the company emphasized the importance of Reels as a tool for creators to build their audience and engage with their fans. In addition to the new ad revenue share system, Meta has also announced a range of other updates and features for Reels. These include new creative tools and effects, as well as improved analytics and insights for creators. The company has also introduced a new feature called Reels Remix, which allows users to create their own version of another user’s Reels content. Meta’s focus on video content and its development of a new ad revenue share system for Reels reflects the company’s broader efforts to compete with other popular video-sharing platforms. As more and more users turn to video content for entertainment and information, social media companies like Meta are seeking ways to capture this audience and generate revenue from advertising.

Instagram Reels Now Allows Videos Of Up To 30 Seconds With New Update - Tech

Meta’s decision to pause the Reels bonus program and develop a new ad revenue share system for Reels reflects the company’s commitment to building a competitive video-sharing platform. By providing creators with a share of the advertising revenue generated by their content, Meta is hoping to incentivize more creators to create high-quality Reels content and attract a larger audience. While the company’s efforts are still in the early stages, the development of a new ad revenue share system is a positive step forward for Reels and for creators on the platform.

Share this Article