Snapchat has released a new feature to increase user’s engagements and will challenge them to create a snap with a specific Lens with a particular theme.
According to TechCrunch, the new feature was hailed “Lens Challenges” which has challenges that include a particular song, dance, holiday, event, and sound effects. Users have an access to take new challenges that have been given by the creator that are located from the Lens Explorer section of Snapchat. The first challenge is the song of Gwen Stefani Challenge, Jingle Bells. When a user participated in the challenge, they had a chance to be featured in the story of the app. The company also launched the “Disappear Challenge” which is made by a user, Jye Trundinger. The Disappear Challenge lets users to take two pictures that superimpose and it will make the subject disappear.
The company is excited to see more challenges that are created by more users.