The importance of data and analytics in today’s competitive business environment is unquestioned. In fact, the growing adoption of data and analytics is producing a surge of commercial benefits across industries.
MIT Sloan Management Review recently completed their seventh annual Data & Analytics survey, interviewing 2,602 managers, executives, and data professionals from companies around the globe.
The survey reveals a sharp rise in the number of companies reporting that their use of analytics helps them beat the competition.
If you’re a senior business or IT leader, this white paper is relevant to you. You will discover key insights, including:
● Why companies are increasing their use of data and analytical insights for strategic purposes;
● How companies are using data and analytics to innovate business functions as well as entire business models; and
● How data governance capabilities – especially around data sharing and data security – form the foundation for innovation.
Read this report and you will gain insights that lead to better decision-making, improved workflows, and a greater customer experience.