Movable Ink has announced a “Software Development kit” that will allow the developers to build customized applets to put unique information in any email.
According to Bridget Bidlack, Senior Vice President of Product at Movable Ink, the company wants to take one step further which marketers can build custom applets and to deliver highly customized emails. In this latest launch the company opens their framework to developers to have access to build on their own.
The company’s goal is to provide a customized email experience to all users, an email marketing campaign full of details from different sources that will build a customized email, directly to the individual recipient.
The company co- founder Vivek Sharma said that the email providers now are more focused on how many they could reach instead of thinking about the content. Movable Ink wants to fill this gap and take a step forward focusing on building customized contents.