User Acquisition: The Definitive Playbook

techinnews
techinnews March 13, 2018
Updated 2022/04/14 at 11:05 AM
User Acquisition: The Definitive Playbook
User Acquisition: The Definitive Playbook

The mobile landscape is rapidly evolving. For marketers new to mobile, it can be a challenge to dive into this dynamic world filled with acronyms, vendors and new technologies. There’s so much to learn, and so little time.

But there is one constant: A thoughtful and well-executed user acquisition strategy is essential to success.

Fortunately, even if you’re coming from a non-mobile background, user acquisition (UA) is a fairly easy concept to understand. Simply put, it’s the process of getting new users for your app.

Download the Whitepaper here

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