YouTube is reportedly rolling out pause ads widely to users and advertisers. Last year, the video streaming giant first announced its plans to show these ads that appear when a video is paused. Many netizens have reported seeing these ads, expressing concerns over this move. These appear as a pop-up ad and can either be a static image or a short looping video. YouTube reportedly went ahead with its plans to roll out these ads after witnessing a strong response from advertisers and users.
YouTube reportedly rolling out pause ads widely
One can spot Pause ads, or ads that appear when you pause a video. Many have taken to social media platforms such as Reddit and Twitter to post about the new developments on the video streaming platform.
These ads are separate from the ones YouTube usually shows at the beginning and in between videos. These will appear whenever a user pauses a video. And unlike a full video ad, these are pop-up style ads. These only occupy a part of the screen. Based on examples, these ads appear on the right side of the video interface. This is on the web and over the comment section in the mobile app. YouTube communities also launched alongside ‘Hype’ button to boost creators
YouTube introduced the unskippable ads on the platform in 2023. You can remove these ads by tapping the ‘X’ icon. This icon is there on the top right of the ads. The sudden appearance of these ads is not a coincidence, however. YouTube comms manager Oluwa Falodun told The Verge that the company has made the decision to widely roll out pause ads. They have done this after noticing “both strong advertiser and strong viewer response”.
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