Adobe Premiere Pro gets upgraded AI-powered video editing tools

Sanjana Dhar
Sanjana Dhar April 17, 2024
Updated 2024/04/17 at 7:58 AM

Adobe Premiere Pro now has upgraded AI- powered video editing tools that allows users to remove or add objects, generate videos and content credentials.

The feature in brief

On Monday, Adobe announced new tools powered by Artificial Intelligence (AI) technology within the popularly used video editing platform. These tools now help the editors in object removal, adding objects, generating videos and more. Through a simple text prompt, editors will be able to use these tools for removing or adding an object to a video. The feature is powered by Firefly AI, including a new model for video generation.

When will these tools be available for use?

The new AI- powered video editing tools will be available for the Premiere Pro users from the beginning of May 2024.

How to use the new video editing tools?

The new tool that helps users to add or remove objects in a video in Adobe Premiere Pro. Editors can quickly select an object, track the object and remove unwanted subjects from the frame with just a simple text prompt such as “change an actor’s wardrobe” or “quickly add set dressings such as a painting or photorealistic flowers on a desk.”

In the coming days, Adobe is said to partner with OpenAI and Runway for adding more AI- powered features to Premiere Pro for video editing. There will be tools for generating a B-roll and an option for using the generative extend tool for extending a footage by a few more seconds. The upgraded generative extend feature can be used to add additional frames for making a video longer. Powered by Firefly models and third party models like OpenAI’s Sora and Pika and the large language model of Runway, these tools will be of great use for the editors. Adobe has also teased a new text-to-video Modi where a brand new footage can be generated within Premiere Pro with a reference image or a text prompt.


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