Apple has cancelled its anticipated Apple Watch Ultra project, which was supposed to have a cutting-edge MicroLED display. This decision had significant repercussions for the company’s workforce, with many employees losing their jobs.
The Apple Watch Ultra was expected to be a game-changer in the smartwatch industry, boasting a high-resolution MicroLED display. However, Apple has decided that integrating MicroLED technology into the Apple Watch may not bring substantial value to the product. This is due to the high production costs associated with MicroLED displays rendering the project economically unviable.
Reliable analyst Ming-Chi Kuo revealed that the cancellation of the MicroLED display project for the Apple Watch means that Apple’s immediate focus has shifted away from mass-producing MicroLED devices. Instead, the tech giant is opting for alternative display technologies.
Previously, Osram served as Apple’s exclusive supplier for MicroLED chips. However, the cancellation of the MicroLED project has ended this collaboration. Osram is no longer engaged in MicroLED development with Apple.
This setback comes on the heels of another major decision by Apple—the discontinuation of its electric car project, which had been in development for decades. Nearly 2,000 people were working on the electric car initiative, and its discontinuation marked a significant shift in Apple’s strategic direction.
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