Apple launched its first online store for all active military forces and veterans with a special pricing on the selected products.
According to TechCrunch, Apple stated “At Apple we are deeply grateful to the men and women of our armed forces. We’re proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.”
The Veterans and Military Purchase Plan program is exclusively for US Military, National Guard and Reserve. The new program is also offered to their immediate families that are also residing in their same household. It is made for personal use only.
The online shop has a current lineup of iPhone, Mac, Apple Watch, iPad, Music and TV, and Accessories which include Airpods, case, sport band, and more. The discount scope includes the hardware, software, speakers, and accessories.