Apple on Monday previewed its first augmented reality (AR) headset, the Vision Pro. The headset, which will be released in early 2024, will start at $3,499. That price tag is significantly higher than other AR headsets on the market, such as the Meta Quest 2, which starts at $299. The Vision Pro is a high-end device that is designed for professional users. It features two 8K micro-OLED displays, a powerful M2 chip, and a wide range of sensors. The headset can be used for a variety of tasks, including gaming, design, and education.
Apple is positioning the Vision Pro as a successor to its popular iPhone and iPad products. The company believes that AR will be the next major computing platform, and it is investing heavily in the technology. The Vision Pro is a major gamble for Apple. The company has never released a product at this price point before, and it is unclear if there is a market for such a device. However, Apple is confident that the Vision Pro will be a success. “We believe that AR is the future of computing, and we are excited to introduce the Vision Pro, our first AR headset,” said Tim Cook, Apple CEO. “The Vision Pro is a powerful and versatile device that will enable people to do things that were previously impossible.” The Vision Pro will be available in two models: a standard model and a developer model. The standard model will be available for purchase by consumers, while the developer model will be available to developers who want to create AR apps and games.
Apple is also making a number of investments in AR software. The company is releasing a new AR development kit, called RealityKit, and it is also acquiring AR companies, such as NextVR and Spatial. The Vision Pro is a major step forward for AR. It is a powerful device that is designed for professional users. However, the high price tag may limit its appeal to consumers. Only time will tell if the Vision Pro is a success.
Here are some of the key features of the Vision Pro:
- Two 8K micro-OLED displays
- M2 chip
- Wide range of sensors
- Support for gaming, design, and education
- Priced at $3,499
The Vision Pro is a major gamble for Apple. The company has never released a product at this price point before, and it is unclear if there is a market for such a device. However, Apple is confident that the Vision Pro will be a success. It is the first step in Apple’s AR journey. The company is investing heavily in AR technology, and it is clear that it sees AR as the future of computing. Only time will tell if Apple is right, but the Vision Pro is a major step in the right direction.
