Snapchat is testing a new feature called “Desires,” which allows users to share their hopes and dreams with their friends. The feature is powered by generative AI, which means that Snapchat can create personalized content based on the user’s interests and goals. For example, if a user wants to travel the world, Snapchat could generate a story about a trip to a new city. Or, if a user wants to learn a new skill, Snapchat could generate a story about a class or workshop.
The Desires feature is still in testing, but it has the potential to be a powerful tool for self-expression and motivation. By sharing their desires with their friends, users can get support and encouragement as they work towards their goals. The development of the Desires feature is part of a broader trend in social media. As AI technology becomes more sophisticated, social platforms are beginning to incorporate it into their products. This is because AI can be used to create more personalized and engaging experiences for users. For example, Instagram recently launched a new feature called “Reels,” which allows users to create short, looping videos. Reels are powered by AI, which means that the platform can suggest music and effects to users based on their interests. The use of AI in social media is still in its early stages, but it has the potential to revolutionize the way we interact with each other online. By providing more personalized and engaging experiences, AI can help social platforms to become even more popular and influential.
Benefits of generative AI in social apps
There are a number of benefits to using generative AI in social apps. First, it can help to create more personalized experiences for users. This is because AI can be used to learn about a user’s interests and preferences, and then generate content that is tailored to those interests. For example, Snapchat’s Desires feature can generate stories about travel destinations that are relevant to the user’s interests. Generative AI can help to make social apps more engaging. This is because AI can be used to create content that is more visually appealing and interactive. For example, Instagram’s Reels feature uses AI to suggest music and effects to users, which can make the videos more visually appealing and engaging. It can help to make social apps more informative. This is because AI can be used to generate content that is based on factual information. For example, Snapchat’s News feature uses AI to generate news stories that are based on real-world events. Overall, generative AI has the potential to make social apps more personalized, engaging, and informative. As AI technology continues to develop, we can expect to see even more innovative uses of generative AI in social apps.