After the largest tech merger in history, Dell and EMC needed to align their marketing and social departments. Dell’s Chief Customer Officer Karen Quintos took on the challenge, and along with Director of Global Business Strategy Alison Herzog, they formed the Chief Customer Office.
Focusing on value creation for the customer mapped to strategic impact to the business, Karen and Alison were able to utilize the Chief Customer Office to determine the journey of their customers – both externally and internally.
In this presentation, Alison describes the findings of Dell’s Chief Customer Office and their five steps to rally around the customer and dive into digital transformation.
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