EdTech companies focus on hybrid model

Arathi Nair
Arathi Nair June 14, 2022
Updated 2022/06/20 at 4:59 PM

Hybrid learning, often known as blended learning, is a potent combination of in-person classroom instruction with online learning. Because of advancements in technology and automation, educational institutions, notably EdTech platforms, are utilizing hybrid learning to develop and strengthen students’ skills, particularly in the K12 sector. They can now do this successfully across all categories and geographies.

EdTech businesses are shifting their attention to a hybrid model as the sector slows following two years of hypergrowth, as softening Covid-19 restrictions and the reopening of offline schools drive more students back to conventional ways of learning.

PhysicsWallah, Byju’s, Imarticus Learning, Cuemath, Vedantu, and Unacademy are all in the process of growing or establishing an offline presence.

EdTech players claim that turning hybrid is a logical progression. Going hybrid, is a natural move as education alters with the development of digitalization and innovative technologies. While online learning will continue to grow in popularity, they believe that classroom programs will improve learning, student-teacher in-person engagement, and project work.


It intends to create 20 offline hybrid classrooms, around the country to overcome the accessibility gap, and has already opened a couple of them with approximately 7,000 students. PW is incorporating gamification and adaptive learning strategies to make learning more enjoyable at all levels.

Vivek Sundar, CEO of Cuemath, said, “Some of the reversion to offline is natural given the opening up of schools and no lockdowns post-pandemic, which is what many EdTech players are seeing.” Cuemath is working on offline plans.

“Most students can’t learn as effectively in online,” said Vivek Varshney, founder of SpeEdLabs, which powers a hybrid learning model. “During the pandemic, it was a forced choice; but now, most want the lecture component to be through offline classes.”

“The hybrid model offers certain advantages like multiple learning products for different audiences, and access to quality teachers and learning methodologies in underserved cities,” Vedantu CEO Vamsi Krishna said. “It also delivers a solid learning experience for students, covering the best of offline and online capabilities.”

Imarticus plans to give learners the option to choose a mode of learning that suits their needs. “There are numerous advantages of the hybrid model,” its CEO Barshikar said. “You can cater to a larger audience and often give learners an option to pick what suits them best.”

Byju’s, the country’s largest EdTech business, has revealed intentions to invest $200 million in physical learning centres this year, with the goal of expanding to 500 across 200 cities.

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