In the first half of 2024, the Finnish company HMD Global—best known for its Nokia devices—plans to launch smartphones under its own HMD brand. Designed specifically to satisfy the discriminating Indian market, these high-end gadgets represent a major step forward for HMD Global.
Superior in a Variety of Ways:
Although HMD Global views its branded smartphones as premium products, quality isn’t only about cost. The Vice President of HMD Global for India and APAC, Ravi Kunwar, highlights the need of providing customers with value for their money. The goal is to differentiate these smartphones from other offerings in the Indian smartphone market by offering something unique and worthwhile.
Reaching Past Nokia:
Although there is still a devoted following of users for Nokia phones, HMD Global understands that innovation is necessary to cater to a wide range of customer interests. The launch of smartphones with the HMD brand is a calculated move to satisfy customers seeking an alternative smartphone experience.
Hub for Local Manufacturing:
HMD Global is dedicated to supporting domestic manufacturing in India, capitalizing on the nation’s capacity to function as a center for global production. The business intends to manufacture the new branded phones in India as part of this endeavor. Since 99 percent of Nokia phones are now built in-country, HMD Global is well-positioned to increase its market share and level of competition.
The impending release of HMD Global’s high-end branded smartphones in India is indicative of the company’s dedication to providing customers with distinctive, reasonably priced gadgets outside of the Nokia line. HMD Global emphasizes the significance of India as a center for regional manufacturing and worldwide competitiveness as it gets ready to provide these technologies to the Indian market.
