In recent years, Microsoft’s search engine, Bing, has been making steady progress in gaining new income share and increasing the number of visitors to the platform. This growth can be attributed to several factors, including Microsoft’s strategic partnerships and innovative new features.
One key factor driving Bing’s growth is Microsoft’s partnerships with other companies. For example, Microsoft has a partnership with Yahoo that allows Bing to power Yahoo’s search engine. This partnership has helped Bing to expand its reach and attract more users. Additionally, Bing has partnerships with a number of other companies, including Apple and Amazon. These partnerships have allowed Bing to integrate its search functionality into other platforms, such as Siri and Alexa, further increasing its visibility and reach. Another factor contributing to Bing’s growth is its focus on innovative new features. For example, Bing has invested heavily in its image search capabilities, making it easier for users to find and explore images. Additionally, Bing has added a number of new features to its search results pages, such as “instant answers” that provide users with quick answers to common questions without requiring them to click through to a website. These features have helped to make Bing a more user-friendly and engaging search engine, attracting new users and retaining existing ones.
In addition to these partnerships and features, Bing has also been successful in growing its user base through targeted marketing efforts. Microsoft has invested in targeted advertising campaigns that promote Bing to specific user groups, such as students or business professionals. These campaigns have helped to raise awareness of Bing and its capabilities among these target audiences, driving new traffic to the platform. Overall, Microsoft’s efforts to grow Bing’s income share and visitor numbers have been paying off. In 2020, Bing had a 6.7% share of the search engine market, up from 5.5% in 2016. While Google still dominates the market with a 92.05% share, Bing’s growth is a positive sign.
