Candy Digital, the next-generation digital collectible firm, and Getty Images, the foremost global visual content provider and marketplace, today announced a new multi-year cooperation deal that makes Candy Digital the exclusive developer and marketplace for Getty Images NFTs. Candy Digital’s first arts and cultural collaboration mark an exciting extension beyond sports into digital collectibles and experiences.
Getty Photos and Candy Digital will work together to create a comprehensive portfolio of NFT products and collections based on Getty Photographs’ large library of over 465 million images, including over 135 million analog images from the company’s photographic history. This unparalleled collection of photographs spans the fields of art, entertainment, music, international events, and more, and contains iconic and defining moments from the previous 170 years of history.
Many of Getty Shots’ analog archive pictures have never been viewed by the general public, and this collection includes extremely rare images from great photographers who helped to pioneer the profession. Getty Photos and Candy Digital will debut these masterpieces alongside modern images in a range of digital formats for consumers to explore and collect for the first time as part of this new relationship.
Collectors of photography and NFTs will be able to buy, sell, and exchange official digital treasures through Candy’s Getty Images marketplace, which will accept main and secondary market transactions as well as purchases made using credit cards or cryptocurrency. The NFTs will be issued on the Palm blockchain, an Ethereum-compatible side-chain that is scalable and ecologically benign.
“Innovation is integrated into the fabric of this company, and this cooperation speaks to our objective to connect people with our high quality, unique visual material,” said Craig Peters, CEO of Getty Images. “We’re excited to collaborate with Candy Digital to expand our product to the rapidly expanding worldwide audience of NFT collectors, which represents tremendous prospects for both the firm and the global photography community.”
