Mark Zuckerburg Pushed For Hooks To Entice Threads Users After Over Half Of Those Who Signed Up Stopped Using It

Rithika Biswas
Rithika Biswas July 30, 2023
Updated 2023/07/30 at 6:18 AM

Threads reached 100 million users in only five days after its introduction earlier this month. According to Reuters, Mark Zuckerberg informed employees that more than half of them have stopped using the app. According to Reuters, Mark Zuckerberg warned colleagues on Thursday that Threads had lost more than half of its users. Meta’s text-based programme, created to compete with Twitter, attracted 100 million users in just five days, eclipsing ChatGPT’s time to achieve the same feat.

However, the majority of them are leaving the tech company. “Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them, or even half of them, stuck around,” Zuckerberg told Reuters. “We’re not quite there yet.” In a statement to Reuters, the Meta CEO noted that this decline is “normal” and that things will improve when Threads adds more features.

Over half the people who signed up for Threads have stopped using it already,  prompting Mark Zuckerberg to push for 'hooks' to entice users, report says  | Business Insider India

Threads are working on “obvious missing features” including trending topics, hashtags, translation, the capacity to check likes, and a “following” feed that only shows posts from persons you know, according to Instagram CEO Adam Mosseri earlier this month. However, Meta’s chief product officer noted that the company is working on “retention-driving hooks” to persuade users to return to the service, such as “making sure people who are on the mobile version of Instagram can see important Threads,” according to Reuters.

This implies that there will be even more overlap with the photo-sharing app, which was critical to Threads’ quick growth because people join up using their Instagram identities. Threads were released only days after Elon Musk irritated many Twitter users by imposing temporary limitations on tweet reading. Adding new features to Threads might help Meta capitalise on further Twitter unhappiness when it rebrands to X. Insider’s request for comment was not immediately responded to by Meta.

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