Meet Rufus, Amazon’s AI Shopping Guru

Mahek Baid
Mahek Baid February 3, 2024
Updated 2024/02/03 at 9:08 AM

Amazon has recently launched Rufus, an AI chatbot that aims to enhance online shopping experience on Amazon. Rufus can be accessed in the Amazon app by typing or speaking your queries into the search bar. It provides personalized answers and recommendations for your questions and acts as your personal shopping advisor. Rufus has access to Amazon’s extensive product catalog, customer reviews, and other sources that enable it to provide you with the information you need.

What sets Rufus apart from other chatbots is its ability to have natural conversations with customers. Rufus becomes smarter over time as more people use it and learn from their questions, fine-tuning its knowledge base. Rufus is not just a one-time wonder; it can provide recommendations on headphones, car detailing supplies, or clean beauty products, making your shopping experience less confusing and more personalized.

Rufus is currently in beta testing and is only available to select customers in the US. However, Amazon plans to roll it out to more users in the coming weeks after gathering feedback. This move is part of Amazon’s larger strategy to integrate more AI features into its platforms, following its previous ventures into AI-driven customer review summarization and product listing descriptions. With Rufus, Amazon is set to revolutionize the way we shop online.

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