Messi’s move to MLS is a big deal for Apple

Nishita Gupta
Nishita Gupta June 8, 2023
Updated 2023/06/08 at 5:37 PM

After signing a deal with Inter Miami in MLS, the soccer icon has instantly made Apple’s subscription offer more appealing.

Lionel Messi has found a new home, and it’s a big win for Apple. The legendary soccer player has said that he will be signing a deal with Inter Miami in MLS, fresh off of winning the World Cup last year with Argentina, and the club confirmed the news with a not-so-subtle tease on Twitter. Having arguably the best player in the game is a big coup for both the club and the league — but also for Apple, which has MLS streaming rights for the next decade

The announcement comes after much consternation about where Messi would land following a stint in Paris; rumours placed him returning to Barcelona or heading for a big payday in Saudi Arabia. But in coming to MLS, he instantly makes an MLS Season Pass subscription, which is available through Apple TV Plus, much more appealing, particularly for a global audience who might otherwise be focused on the big leagues in Europe.

On June 6th, Apple also announced that it would air a four-part docuseries on Messi on Apple TV Plus, which now feels like foreshadowing, and Messi will reportedly also get a piece of the Apple / MLS broadcast partnership.

Apple has been a surprisingly big player in the world of soccer of late. In addition to its MLS deal and several documentaries, the company also counts Ted Lasso — which may or may not be over — as one of its biggest streaming hits. And given Messi’s former manager made a guest appearance in season 3, maybe we’ll see him flex his acting skills, too.

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