Meta Introduces Ad-Free Subscription Plans for Facebook and Instagram in Europe

Srishti Dey
Srishti Dey January 13, 2024
Updated 2024/01/13 at 9:54 AM

Users in Europe may now use Facebook and Instagram ad-free thanks to subscription schemes that Meta Platforms has established in response to European Union restrictions and mounting antitrust concerns. With this action, Meta hopes to preserve its ad-supported revenue stream, help it comply with changing rules, and give users an ad-free experience.

Plans for Ad-Free Subscriptions at Meta:

Pricing: When using these services online, users in the European Union, European Economic Area, and Switzerland can choose to access them with no advertisements for 9.99 euros ($10.58) per month. The monthly cost is 12.99 euros for iOS and Android users.

Regulatory Obstacles: Meta’s main source of income may be in jeopardy due to European Union rules that have expressed worries about the company’s capacity to customize advertising without user authorization.

Balance: Meta’s calculated action gives users the option of a paid, ad-free membership or free, ad-supported access. As consumers may choose the ad-supported plan, this strategy not only complies with legislation but also upholds Meta’s ad-centric revenue model.


Regulatory Background:

Antitrust concerns are one of Meta’s problems in Europe, as demonstrated by its defeat in a German data privacy dispute earlier this year. The Irish Data Privacy Commissioner penalized the firm 390 million euros and cautioned against relying on the “contract” as a legitimate justification for sending tailored advertisements.

Adherence and User Assent:

In order to comply with the changing legal requirements in the EU, Meta plans to obtain user consent before permitting companies to focus advertising there.

 Meta’s decision to provide ad-free Facebook and Instagram membership options in Europe is indicative of the company’s attempts to balance user preferences with legal requirements. By giving users the option of ad-free or ad-supported consumption, these plans eventually assist Meta in preserving its ad-driven business model in the face of shifting legal requirements.

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