Meta Verified for WhatsApp Business is now available in India

Sanjana Dhar
Sanjana Dhar June 8, 2024
Updated 2024/06/08 at 10:25 AM

Meta Verified allows WhatsApp Business users to add a verified badge and get protection from being impersonated.

The Meta Verified program for WhatsApp Business Users

It was recently announced by Meta that it is rolling out the Meta Verified Program for WhatsApp business users in countries like India, Brazil, Indonesia and Colombia. The Meta Verified Program was launched in September last year and it was meant for WhatsApp business users. This verification was limited to Instagram and Facebook users until now.

Just like in Instagram and Facebook, the merchants who subscribe to the Meta Verified Subscription service will be able to access a verified badge along with protection against impersonation if they share their business details with the company. Besides this l, verified businesses can also get access to a dedicated WhatsApp channel for marketing purposes.

The WhatsApp business users who purchase the subscription will also be able to log in to their account from multiple devices. Not only this but they can also create a custom web page with their business details that they can share with customers and vendors. The company is reportedly working on a new feature that will allow people to call WhatsApp business users using APIs.

Get to know more about how this feature works

The feature works as a customer support number and eliminates the need to share or use a personal phone number. It looks like the company is also working on new tools that will allow AI to respond to the most common questions that are asked by users to business owners. It has been disclosed by Meta that they plan to charge companies for this feature; however no further details have been disclosed regarding the cost.


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