Two of the world’s largest technology companies, Meta and Microsoft, have joined a new framework on responsible AI use. The Partnership on AI (PAI) Responsible Practices for Synthetic Media initiative aims to establish industry agreement on responsible practices in the development, creation, and sharing of media created via generative AI.
Generative AI is a type of artificial intelligence that can create new content, such as images, text, and audio, from scratch. This technology has the potential to be used for a variety of positive purposes, such as creating new forms of art and entertainment, or generating realistic training data for AI models. However, it also has the potential to be used for malicious purposes, such as creating deepfakes or other forms of disinformation. The PAI Responsible Practices for Synthetic Media framework aims to address these risks by setting out a set of principles for the responsible development and use of synthetic media. These principles include:
- Transparency: Developers and users of synthetic media should be transparent about how it is created and used.
- Accuracy: Synthetic media should be accurate and not misleading.
- Non-discrimination: Synthetic media should not be used to discriminate against individuals or groups.
- Privacy: Developers and users of synthetic media should respect the privacy of individuals.
- Accountability: Developers and users of synthetic media should be accountable for the impact of their work.
The PAI Responsible Practices for Synthetic Media framework is a significant step forward in the effort to ensure that generative AI is used responsibly. By setting out a set of clear principles, the framework provides guidance for developers and users of this powerful technology. This will help to mitigate the risks of misuse and ensure that generative AI is used for the benefit of society.
In addition to Meta and Microsoft, the PAI Responsible Practices for Synthetic Media initiative is also supported by a number of other leading technology companies, including Adobe, BBC, CBC/Radio-Canada, Bumble, OpenAI, TikTok, WITNESS, and Synthesia. These companies are committed to working together to ensure that generative AI is used responsibly and for the benefit of society. The PAI Responsible Practices for Synthetic Media framework is a living document that will be updated as the technology evolves. The PAI will continue to work with its partners to ensure that the framework remains relevant and effective. The development of this framework is a positive step towards ensuring that generative AI is used responsibly. However, it is important to note that this is just one part of the solution. Governments and regulators will also need to play a role in ensuring that this technology is used safely and ethically.
