Netflix India Ends Password Sharing Outside Households

Rithika Biswas
Rithika Biswas July 21, 2023
Updated 2023/07/21 at 4:55 PM

To be sure, Netflix has declared that it would begin restricting password sharing in India. Users will not be able to pay to share their accounts with friends and family. Previously, the corporation offered compensated sharing in nations such as the United States. Netflix stated on Thursday that it will impose further limitations on the account and password sharing in India. For some time now, the streaming service giant has been tightening down on password sharing internationally, prohibiting users from exchanging passwords with anybody other than their family.

“A Netflix account is only valid for one household.” “Everyone in that household can use Netflix wherever they are — at home, on the go, on vacation — and benefit from new features like Transfer Profile and Manage Access and Devices,” according to a Netflix release. The firm will begin sending emails to consumers alerting them that the account is intended for a single-family and that people outside the home can move their accounts to a new account and receive a separate subscription.

In India, it is extremely usual for consumers to share their Netflix membership with their friends, sharing the account fee amongst two to three individuals. The company’s new procedures will put a halt to this. It is worth noting, however, that Netflix has launched paid sharing, which allows customers to pay an extra fee to share their accounts with other individuals in regions such as the United States.

Netflix ends password sharing in India today: Here's how the OTT is going to  work for you from now | GQ India

Netflix detects password sharing via what way?

Netflix detects password sharing by analysing the user’s IP address, device ID, and account activity from devices that are logged in to the account. The identification of the IP address by the firm makes it harder for users outside of the primary home to use the account.

Users will need to submit access codes to gain access outside of their primary residence for up to seven days. Furthermore, users must connect to the principal household’s Wi-Fi at least once every 31 days.

Netflix while on the road?

Netflix confirmed that this change would have no effect on consumers who use the app while abroad. While it is unclear how the firm intends to enforce this, it is probable that the device ID will be used to authenticate the user’s identification.

Netflix stated in a letter to its shareholders that it will not provide paid sharing in countries such as India because it has recently reduced membership pricing in these territories. The company’s premium plan, which includes 4K video and allows up to four devices to connect at once, costs Rs 649 per month, making it the most expensive streaming service in the country.

Netflix password sharing is ending soon, what you should know - Times of  India

The crackdown benefits business 

Netflix has declared that its global crackdown on exchanging passwords has increased its revenue. In the second quarter of 2023, the firm added 5.9 million new members. Surprisingly, in Q1 2022, the firm lost customers for the first time in a decade.

“Revenue in each region is now higher than pre-launch, with sign-ups exceeding cancellations,” the business reported in an earnings announcement.

“The cancellation reaction was low, and while we’re still in the early stages of monetization, we’re seeing the healthy conversion of borrower households into full-paying Netflix memberships, as well as uptake of our extra member feature,” the business stated.


For more such updates, keep reading techinnews 

Share this Article