Google has announced two new AI-powered ad campaign options, while it’s also launched a new form of AR Try-On process, also powered by AI, that’ll provide more accurate visualizations of how clothing looks on you, based on your body type.
New AI-Powered Ad Campaign Options
The first new ad campaign option is called Demand Gen. This type of campaign is designed to help businesses generate leads by showing their ads to people who are likely to be interested in their products or services. Google uses AI to target these ads to people who have shown an interest in similar products or services in the past.
The second new ad campaign option is called Video View. This type of campaign is designed to help businesses get more people to watch their videos. Google uses AI to target these ads to people who are likely to be interested in the content of the videos.
New AR Try-On Tool
The new AR Try-On tool allows users to virtually try on clothes from a variety of brands. To use the tool, users simply need to scan a QR code with their phone’s camera or search for the product they want to try on. Once the product is loaded, users can rotate it, zoom in and out, and see how it looks on them from different angles.
The AR Try-On tool is powered by Google’s generative AI model, which can accurately reflect how clothes would drape, fold, cling, stretch, and form wrinkles and shadows on a diverse set of real models in various poses. This means that users can get a much more accurate sense of how a particular garment will look on them before they buy it.
Benefits of AI-Powered Ad Campaigns
AI-powered ad campaigns can offer a number of benefits for businesses, including:
- Increased reach: AI can help businesses target their ads to people who are more likely to be interested in their products or services. This can help businesses reach a wider audience and increase their chances of getting a return on their investment.
- Improved conversion rates: AI can help businesses create more effective ads that are more likely to convert users into customers. This can help businesses improve their bottom line.
- Reduced costs: AI can help businesses automate tasks that would otherwise be done manually, which can save them time and money.
Benefits of AR Try-On Tool
The AR Try-On tool can offer a number of benefits for shoppers, including:
- Increased confidence: The AR Try-On tool can help shoppers feel more confident about their purchase decisions by allowing them to see how a particular garment will look on them before they buy it. This can help reduce the number of returns and exchanges.
- Increased convenience: The AR Try-On tool can make it more convenient for shoppers to shop online by allowing them to try on clothes without having to leave their homes. This can save them time and money.
- Increased fun: The AR Try-On tool can make shopping more fun by allowing shoppers to experiment with different styles and colors without having to commit to buying anything.
Google’s new AI-powered ad campaign options and AR Try-On tool are two examples of how AI is being used to improve the shopping experience for both businesses and consumers. These new tools offer a number of benefits that can help businesses reach a wider audience, increase their conversion rates, and reduce their costs. They can also help shoppers feel more confident, convenient, and entertained while shopping online.
