The UK will eliminate ‘annoying’ cookie pop-ups from post-Brexit data plans

Arathi Nair
Arathi Nair June 20, 2022
Updated 2022/06/21 at 8:06 PM

In an effort to stimulate business and research, the UK announced Brexit data plans to roll down data protection rules and cookie consent boxes.

The Department for Digital, Culture, Media and Sport stated in a statement summarizing the legislation that it will reduce “burdens on businesses to achieve roughly £1 billion ($1.23 billion) in cost savings” over 10 years.

The declaration slammed the EU’s “complex” General Data Protection Regulation and pledged a “clampdown on bureaucracy, red tape, and useless paperwork” in order to “get the benefits of Brexit.”

Small firms in the United Kingdom will no longer need to hire a data protection officer or complete “lengthy impact assessments.” Instead of having to opt-in for the gathering of cookies, which monitor users around the internet, users would be given the opportunity to opt-out. According to the government, the reform will reduce “the annoying boxes visitors currently see on every page.”

Prime Minister Boris Johnson will have to balance apparent opportunities with the risk of jeopardizing a key deal signed last year intended to guarantee data flows between the UK and the continent, which has a clause allowing for regular reviews, as Britain departs from the bloc and faces legal action from Brussels for threatening the Northern Ireland protocol.

Brexit data plan

Researchers will not need to be as precise about why they’re gathering data, according to the bill, because they can rely on earlier authorization rather than gaining a new approval for their specific study.

Researchers will not need to be as precise about why they’re gathering data, according to the bill, because they can rely on earlier authorization rather than gaining a new approval for their specific study.

The Information Commissioner’s Office, will also have more power in the hands of the government. Before the legislative codes and advice are brought to Parliament, Culture Secretary Nadine Dorries will have to approve them.

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