Snapchat has partnered with Google Cloud to bring the capabilities of its artificial intelligence (AI) model Gemini to My AI. Announced on Tuesday, the strategic partnership has allowed the social media platform to add computer vision capabilities as well as improved processing of text, audio, and code. As per the Mountain View-based tech giant, Snapchat’s My AI is utilising Gemini AI models available on Vertex AI. Interestingly, Google Cloud launched the social media platform in 2011.
Snapchat’s My AI Is Powered by Gemini
In a press release, Google Cloud explained the details of the partnership. While the announcement comes now, the integration of Gemini to My AI was done earlier this year. The tech giant highlighted that Snapchat’s AI chatbot is one of the largest consumer chatbots available to users today.
With this integration, My AI is not only getting the basic generative AI capabilities. It also has enhanced capabilities in processing text, audio, image, video, and code. This means users can send an audio file or an image to the AI and ask queries about it. In a video, Snapchat CEO Evan Spiegel highlighted that users can send the chatbot an image of various snacks. They can then ask it to identify the healthiest option.
Snapchat will soon let some users create AI-generated videos
In real-world scenarios, users can also use this capability to let the chatbot translate a street sign. Similarly, it will also be able to respond to queries from a video file as well. Currently, all Snapchat users can use My AI. However, the Plus subscribers have access to some additional features such as image generation and AI-powered edits.
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