A recent study on smartphone brand loyalty by US research firm Consumer Intelligence Research Partners (CIRP) found that Android loyalty is at the highest it’s ever been, and has been rising since 2016. As reported by TechCrunch, it beats out Apple’s iOS by several points, Android with 91 percent and the iOS with 88 to 85 percent. That’s definitely a big leap from 2013’s study, where iOS users were found to be more loyal back then.
The report states that the iOS has been slightly lower in customer retention while Android has steadily risen beginning December 2016 up to the same month the following year. Partner and CIRP co-founder Mike Levin, who spoke with TechCrunch about the study, tells them that at this point users have found and settled into their preferred operating system.
With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases, Mike Levin explains