According to a recent study by COLLOQUY, loyalty program memberships grew 25.5% from 2012 to 2014, however, as many as 60% of members are not engaging in these programs.
Businesses need to rethink how customers think about and engage their brands. This could be online, in-store, through online chats and call cents.
Today, companies must create new and innovative solutions to grow customer satisfaction and loyalty.
Download this free eBook “Building Customer Loyalty with Analytics”, to gain insights into how data and analytics tools can help you:
● Recognise your best customers across multiple channels;
● Understand where they are in their customer journey; and
● Engage them in all stages of their brand experience, to grow their loyalty and repeat business.