Snapchat introduced a new feature which allows users to send musical GIFs to a chat or even on stories.
According to Business Insider, Snapchat confirmed that they are partnered with a third-party app which is TuneMoji. TuneMoji is similar to Giphy, it allows users to search in a gallery of GIFs which includes different type of music, sounds, and songs that can be chosen by the users. All of the given songs and sounds are licensed. Subscribers will need to download both Snapchat and TuneMoji to run the new feature. TuneMoji is one of the first third-party app partners of Snap Kit. The partnership of the two companies was sealed last May after they have met before the Snap Kit launched.
James Fabricant, CEO of TuneMoji said that Snapchat is not the only one working on closer integration of TuneMoji, but to all its messaging app partners too.