Apple’s newest innovation, the Vision Pro headset, has been making waves in the tech world. However, its limited release and high demand have led to some eye-popping resale prices in secondary markets across Asia.
The Vision Pro is priced at $3,500 officially, but it is now being resold for nearly double that amount through unofficial channels. On secondary marketplaces, resellers are asking as much as $6,300 for this cutting-edge device. In Japan, base models are fetching over $5,400 on platforms like Mercari. Sellers on China’s Taobao are seeking around $5,000 per unit. And in Singapore, one ambitious seller is boldly asking for a whopping $6,300 on Lazada.
The limited release of the Vision Pro has created a supply shortage. Opportunistic resellers are capitalizing on this scarcity by charging huge premiums. Overseas developers are eager to get their hands on the headset for early access to build software. Industry rivals also want to explore the device’s capabilities and formulate responses. Some buyers simply want to be the first to experience this groundbreaking technology.
Apple is being particular about who gets early access to the Vision Pro. Each buyer undergoes an elaborate in-store setup and customization process. The goal is to ensure that new owners have the best possible onboarding experience with this spatial computing headset. However, these selective measures raise questions about consumer appetite for extended reality (XR) devices at this price point.
The resale craze might not last long, but it shows how much people are talking about the Vision Pro. Apple’s tightly controlled supply strategy has seemingly created the perception of an ultra-exclusive product that everyone suddenly wants.