YouTube Invites Shorts Creators to Participate in New Cross-Promotion Program

#ShortsFriends program is a new initiative from YouTube that is designed to help Shorts creators get more reach, engagement, and collaboration.

Ridha Fathima
Ridha Fathima June 9, 2023
Updated 2023/06/09 at 5:31 AM

YouTube has announced a new initiative called #ShortsFriends, which invites Shorts creators to promote each other through reciprocal sharing within the app. The program is designed to help Shorts creators get more reach and engagement by linking them together and building stronger networks. To participate in the program, Shorts creators must first join the YouTube Shorts Creator Community. Once they have joined, they will be able to see a list of other Shorts creators who are also members of the community. They can then choose to promote each other’s content by sharing it on their own Shorts channels.

When a Shorts creator shares another creator’s content, it will appear in their own Shorts feed with a special “Shared by” label. This will help to draw attention to the shared content and encourage viewers to watch it. In addition to helping Shorts creators get more reach, the #ShortsFriends program is also designed to foster collaboration and engagement within the Shorts community. By sharing each other’s content, Shorts creators can get to know each other and work together to create more engaging and interesting content. YouTube is hoping that the #ShortsFriends program will help to make Shorts a more vibrant and exciting platform for creators and viewers alike.

How to Participate in the #ShortsFriends Program

To participate in the #ShortsFriends program, you must first join the YouTube Shorts Creator Community. To do this, follow these steps:

  1. Open the YouTube app and sign in to your account.
  2. Tap on the Shorts tab.
  3. Tap on the three dots in the top right corner of the screen.
  4. Select “Creator Tools.”
  5. Tap on “Community.”
  6. Tap on “Join.”

Once you have joined the YouTube Shorts Creator Community, you will be able to see a list of other Shorts creators who are also members of the community. You can then choose to promote each other’s content by sharing it on your own Shorts channels.

To share another creator’s content, follow these steps:

  1. Open the Shorts tab.
  2. Find the Shorts video that you want to share.
  3. Tap on the three dots in the top right corner of the video.
  4. Select “Share.”
  5. Select the creator that you want to share the video with.

The shared video will appear in the creator’s Shorts feed with a special “Shared by” label. This will help to draw attention to the shared content and encourage viewers to watch it.

YouTube Runs a Private Program for Shorts Creators: Details

Benefits of the #ShortsFriends Program

There are a number of benefits to participating in the #ShortsFriends program. These include:

  • Increased reach: By sharing each other’s content, Shorts creators can get their content seen by a wider audience.
  • Increased engagement: When Shorts creators share each other’s content, it encourages viewers to watch it and interact with it.
  • Collaboration and community: The #ShortsFriends program helps to foster collaboration and community within the Shorts creator community.
Share this Article