Yesterday, Zeiss announced its first full-frame camera that has been introduced in Cologne, Germany.
The new full-frame camera was hailed ZEISS ZX1 has an integrated ZEISS Distagon 35 mm f/2 T* Lens with autofocus. The ZEISS ZX1 lets photographers to professionally proceed RAW images directly on the camera because of the fully combined Adobe Photoshop Lightroom CC. In sharing images, when the camera is connected, photographers need to select what photos they want to share without using external devices and transferring of memory cards. The internal memory of the camera has 512 GB which can save 6,800 RAW files or over 50,000 JPGs.
Jörg Schmitz, Head of the Consumer Products business group at ZEISS stated in a press release “We know that we exploring new ways and initially addressing a special target group with the ZEISS ZX1. With our concept we are focusing on ambitious, professional creatives who want to produce their photographic experiences quickly and efficiently, and inspire as many people on the Internet as possible. This requires a streamlined workflow in addition to high-end features. This is exactly what the concept of the ZEISS ZX1 offers,”
The new camera will be available at selected dealers next year. The company has not yet announced the retail price of the camera.