The app market is one of the most competitive spaces in the world, and the mobile landscape is constantly evolving. It can be a challenge to dive into this dynamic world filled with acronyms, vendors and new technologies.
Luckily, you don’t have to have all the answers to develop and launch an effective marketing campaign for your app. All it takes is some time and effort — and a focus on a few key areas — to get your app discovered and used by more high-quality users.
Two strategic areas we’ll examine in this playbook are app store optimization (ASO) and user acquisition (UA). If you’re not familiar with these concepts, here’s a primer (and we’ll go into much more detail later in this guide).
We’ll take you step by step through the basics of marketing your app, including developing a marketing strategy, optimizing app store assets and launching a successful UA campaign. We’ll also touch on ways to track and monitor any existing campaigns.
Ready to dive in? The first step is to define your overall strategy.