Facebook no longer rolling out custom reactions

Cerina Cruz
Cerina Cruz June 3, 2018
Updated 2022/04/14 at 10:59 AM

A report from The Verge claims that Facebook will no longer be releasing temporary reactions. The report states that the company told Business Insider about their halting of rolling out custom like buttons.

Ever since its launch back in 2016, the site would usually release new like buttons according to holidays or occasions such as Mother’s Day or Pride month during June. Facebook spokeswoman Lisa Stratton told The Verge they were “no longer doing custom reactions for major holidays or moments in culture.”

But in a brief press release, they announced the release of Profile Frames, text post backgrounds, and AR filters that commemorate Pride month this June.

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