Instagram adds shopping options to Stories

Cerina Cruz
Cerina Cruz June 13, 2018
Updated 2022/04/14 at 10:59 AM

Instagram has announced it will be offering their shopping features to their Stories via tagging displayed products.

In a post on their press blog the company states, “Shoppers on Instagram are savvy. They visit Instagram looking for the latest trends and styles. With 300M using Instagram Stories everyday, people are increasingly finding new products from brands they love. In a recent survey, Instagrammers said they often watch stories to stay in the-know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them.”

Starting today, stickers with the shopping bag icon will be added to products for users to find out more details on said items. Instagram also says the feature will first be spotted on brands such as Adidas, Aritzia, and Louis Vuitton.

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