Twitter is expanding its platform and they might be copying Snapchat to do it. As reported by CNBC, three sources have confirmed the company’s plans to add a new feature on trending topics but primarily focusing on related photos and videos similar to Snapchat’s Discover tab. The sources told CNBC the feature would compile location-based media and combine them with the existing Twitter Moments.
Snapchat’s Discover tab has proven to be a hit with advertisers, and is becoming people’s main source for breaking news. One source claims if executed properly, the improved Moments feature could “take ad dollars away from Snap”.
The sources say the feature is still in its early development process, but it was also noted that the launch of the feature is uncertain and could be either altered or even abandoned entirely.